Does your school need rebranding? Rebranding your school can be a rewarding and exciting experience that involves staff and students – not forgetting of course, a professional graphic designer.
In our fast changing world, there are many reasons that you may consider rebranding your school – from large institutional changes such as upgrading a primary to a sceondary school to more aesthetic considerations such as having a logo that does not appeal to your audience.
Whatever the reason, if you do decide to rebrand your school, it can be done in an inclusive, dynamic and exciting way.
Organize Branding workshops
Workshops that involve staff and students are a great way of getting everyone on board. A successful workshop will give strong and real-world feedback to the designer and senior management. This means that not only do staff and students feel more involved in the new branding, they also understand the principles upon which the school prides itself.
Everybody can be involved in the creative process
A professional branding designer is an absolute must in guiding and finishing any rebranding project, but it’s sometimes fun and informative to get students and teachers involved in key aspects of the design process. This involvement can form part of coursework or even experience that forms a student portfolio. The possibilities are almost endless.
Branding is no longer a term that is used exclusively by marketing professionals – it’s a part of everyday language that is understood by students, staff and stakeholders through every aspect of their lives as consumers and individuals. A successful school rebrand helps to create pride that is common to students and staff. New colours, fresh fonts, consistency and creativity are the ingredients by which a school can visually transform itself and reflect it’s values as an organisation.